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Industry - CPG/FMCG

How can CPG/FMCG Companies Excel in Digital Transformation?

Digital commerce for manufacturers of consumer goods means a variety of opportunities and changes. The key to a successful business is the customer, and digitalization is redefining the roles and expectations of the seller and the customer. Subscription models, omnichannel approaches, and click & collect are just a few of the many trends that drive the unprecedented convenience of a digital customer journey.
And the advance of technology makes it easier than ever for CPG / FMCG manufacturers to connect with customers directly through D2C e-commerce solutions.

The potential to shape a positive customer experience in the CPG industry is huge if manufacturers adjust their online presence to the emerging needs of the market and find the right balance to cater to B2B businesses and end customers alike.

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Time to Market:

  • Fast testing of new features
  • Quick response to customer demands – shopping anywhere, anytime!

Total Cost of Ownership:

  • Lean systems mean less infrastructure costs
  • Easy extension and addition of new Features mean less development costs

Return on Investment:

  • Shorter development means faster market readiness
  • New products and features can generate revenue earlier

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How can CPG/FMCG Companies Adapt to the Current Situation?

Customer Mapping

Map out the complex structure of your customers by using Business Units for different locations, entities or departments.

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Learn more about what digital commerce can do for your business by checking out Spryker's Product Portal.

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Increase Profits

Incentivize purchases and increase your profits by implementing cart rules and the discount engine.

Customer Convenience

Increase customer convenience with letting your customers create and share Shopping Lists.

Scale Easily

Easily grow your customer base and scale your business by extending your shop with a Marketplace.

Customer Stories

Our CPG/FMCG customers have achieved amazing results with Spryker

We have recognized how important it is for our company to invest in its own skills in order to continue to develop in a dynamic and agile way. For years, this is exactly how we have been setting up our product development, so now it was important and logical for us to take this step in e-commerce too.

Thorsten Heckrath-Rose | CEO, Rose Bikes View Rose Bikes' Case Study

This partnership will enable us to be at the forefront of digital commerce innovation for the benefit of our customers.

José Manuel Esparza | Head of Digital Commerce, Mercado Mayco
View Mercado Mayco's Case Study

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